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Netflix is being sued for $25m over Black Mirror trademark infringement

Netflix is being sued for $25 million by the publishers of the Select Your Personal Journey books for utilizing its trademark in its Black Mirror: Bandersnatch movie.

When lots of people watched Black Mirror it immediately reminded them of the Select Your Personal Journey books. Now, the homeowners of the trademark, Chooseco, LLC, are suing Netflix on the idea of trademark infringement.

Within the grievance, Chooseco says Netflix “used the mark willfully and deliberately to capitalise on viewers’ nostalgia for the unique ebook sequence from the 1980s and 1990s. The movie’s darkish and, at occasions, disturbing content material dilutes the goodwill for and optimistic associations with Chooseco’s mark and tarnishes its merchandise.”

Related: Black Mirror’s Bandersnatch gives us a say in storytelling. Do we really need it though?

In a single scene, the primary character explains to his dad that his online game, “Bandersnatch,” is predicated on the fictional Select Your Personal Journey ebook.

20th Century Fox, in response to Chooseco, has an choices contract to develop a sequence based mostly on the writer’s books. Netflix, alternatively, pursued a license starting in 2016 however didn’t obtain one, the go well with says. Chooseco alleges it additionally despatched Netflix a cease-and-desist letter earlier than the discharge of Bandersnatch.

Chooseco needs at the very least $25 million or Netflix’s income from the movie, whichever quantity is the best, for Netflix’s alleged trademark infringement, false designation of origin, unfair competitors and trademark dilution.



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